Tuesday, July 27, 2010

Ads Should Elicit An Emotional Response...For Better or Worse

(A Quick Warning: The following post contains images that may not be suitable for some audiences. Viewer discretion is advised.)

As I was enjoying my morning coffee and reading the end of Truth, Lies & Advertising by Jon Steel, something I read resonated with me. Jon Steel writes:

"I have come to believe that a campaign needs to polarize people if it is going to be effective. It has to elicit an emotional response, for good or for bad, if people are going to notice it and think about it."

I couldn't agree more with this statement. It has been my experience both as a designer and a member of the audience that ads that evoke strong emotion are the best kinds. Whether an ad evokes love or hate, it is better than not evoking anything at all.

Advertising should polarize people, meaning that it should divide them...or separate the polar opposites. There is plenty of decent advertising that doesn't do this, but typically the most powerful does.

Here are some ads that do just that. Warning Again: The following images may be unsuitable for some audiences.

Whether you love these ads, hate these ads, agree with them, or disagree with them...they definitely get the wheels turning.

Moral of the story: Don't be afraid to polarize people.

If you have any ads you want to share, please post them.

No comments:

Post a Comment