Sunday, June 27, 2010

Peet's Logo

Simple, clean, memorable...with an almost tribal feel. I like it, but does it say coffee company? I don't really think so, but a logo doesn't always have to be literal. I think it looks good, it's fun, not real straight edge, and a coffee shop should be. Overall, in my opinion, Peet's logo is a good one. Could it be more exciting, clever, or visually interesting? Sure...but it works nonetheless. Plus, the logo that they currently have certainly isn't hurting they are a wildly popular coffee shop. A good example that simple is always a good way to go.

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